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SA-WAD-DEE-KRUB!

Peerapoj Kongpreechakul (P.)

Over 10 years of experience in creative direction, marketing communication strategy, character-driven storytelling, and cross-platform communication, both online and offline media.

Proven team leader with strong skills in people management, setting KGI/KPI, budget oversight, and project control.

Expert in crafting impactful narratives and campaigns that prioritize audience experience.

Skilled at leveraging AI tools, data insights, and innovative design thinking to drive engagement and business growth. Diverse background across FMCG, SMEs, corporate, government, and creative industries, with solid adaptability to entertainment and collaborative environments.

WORK EXPRERIENCE

MARKETING AND COMMUNICATION MANAGER

  • • Lead creative & merketing communication operations focusing on character marketing and licensing
    • Manage 20+ accounts across Facebook, IG, TikTok, X, and membership platforms
    • Manage and plan team structure: Content Creators and Media Marketing Specialist
    • Develop and execute content, media, and event campaigns
    • Oversee ad campaigns, optimization, and performance reporting (Meta Business Suite)
    • Plan and manage budgets for marketing campaign and events
    • Build workflows, tracking systems, and reporting frameworks for performance monitoring
    • Coordinate with web development team to ensure smooth content deployment and timeline management
    • Evaluate team KPIs & media KGIs to align with strategic goals
    • Collaborate with department heads & MD to align strategy and execution

Minto (Thailand) Co., Ltd
MAY 2025 — Present

Wakuwaku Production Co., Ltd
Apr 2024 — Apr 2025

ART DIRECTOR / DIGITAL CREATIVE

  • Led creative briefs and digital campaigns for over 10 FMCG brands, driving successful outcomes aligned with business objectives.

  • Directed visual tone and conceptual development, ensuring high-quality brand communication.

  • Managed and mentored a 15-member creative team, fostering innovation and consistent project success.

  • Collaborated with stakeholders to refine creative ideas and enhance project quality.

  • Oversaw social media content and copywriting, boosting engagement with brand-aligned messaging.

  • Delivered multiple campaigns under tight timelines, ensuring timely project completion and high client satisfaction.

Brainbow Co., Ltd
Oct 2016 — Mar 2024

ART DIRECTOR / CREATIVE MANAGER

  • Created media for online and offline platforms, completing over 25 projects annually.

  • Developed key visuals, storyboards, and corporate identities, ensuring brand consistency.

  • Managed external teams to produce media materials, delivering projects on time and within scope.

  • Mentored junior designers, ensuring task prioritization and consistent completion.

  • Planned and managed over 50 media marketing materials, driving over 1,000,000 engagements through strategic campaigns.

  • Managed print projects, producing thousands of printed materials with seamless coordination.

True Click Life
Apr 2014 — Aug 2014

2D ANIMATOR

  • Produced animations and motion graphics for various platforms, completing over 25 projects annually.

  • Animated characters and edited video and sound for 2D music videos, producing high-quality content regularly.

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